About My Work:

Jenna has extensive experience helping individuals, leaders and organizations grow. Her coaching expertise includes:

For organizations:

  • Strategy and GTM development

  • Founder-led sales coaching

  • Early sales team development

  • Start-up scalability

For individuals:

  • Career and life growth

  • Financial management and goals

Javier Luraschi
CEO and Co-Founder

“Jenna helped us understand everything related to enterprise sales.

From scoping our initial outreach market, defining outreach strategies, crafting messaging, sketching our sales processes, improving our sales pitches, and being instrumental in building and growing our sales team and deals pipeline.

By the end of Jenna's program we had a $2M+ ARR opportunity funnel, gave demos to Fortune 500 CXOs and got six digit deals under contract negotiations. As a technical founder who knew little of enterprise sales, Jenna's program was instrumental in growing our SaaS company.”

My Background:

As a leader:

  • 12 years leading B2B technology startup sales

  • Extensive expertise selling to businesses including Fortune 500 companies

  • Managed over $12 million dollars of ARR

  • 4 years coaching leaders as part of the altMBA coaching team

  • Mentor for women in technology

As a human:

  • Believe in prioritizing physical and mental health

  • Sleep and movement advocate

  • From and based in Vancouver, Canada 

  • Married to an American from Akron, Ohio 

  • Love cooking, walking, traveling and being outside 

  • Voracious reader 

I believe that most people see limited growth individually or in their organizations because they don’t have the right tools, focus and support around them.

I will help you stay focused on the most important work, provide accountability and together we can work grow toward your vision of what’s possible.

Books I Love

Playing to Win
by Roger L. Martin

A must read on corporate strategy and customer focus

Atomic Habits
by James Clear

A modern-day classic on the power of compounding habits

The 15 Commitments of Conscious Leadership
by Jim Dethmer, Diana Chapman, & Kaley Klemp

Essential reading for any leader building a company and culture

Never Split the Difference
by Chris Voss

Helpful insights into human psychology when negotiating

Thanks for the Feedback
by Douglas Stone &
Sheila Heen

Incredible learning to improve at both receiving and giving feedback